How the balance of dark and light (Yin and Yang) can influence customers in a shop.

Feng Shui is like the weather...

...it’s always there, and we feel its effect whether we like it or not.

In this shop, 50% of the stock was upstairs, but only 10% of customers ever went up there. Clearly not the best situation for a shop.

What do you think?

Take a look for yourself and see why you think this might be.

If you're thinking that the stairs look dark and uninviting, then you're absolutely right.

In this kind of situation, people will most likely be drawn towards the light (the yang). So to get more people up the stairs, the solution is potentially quite simple: put some better lighting on the stairs.

Common sense?

You might say that, as common sense is that which is plainly obvious - but only once you have seen it.

Seeing things from a Feng Shui perspective isn’t always complicated, but when looking at their own situation, people often don’t see what might eventually become obvious to them. This is where the trained eye of a Feng Shui consultant becomes invaluable. 

Is that really all there is to it?

No. As with most situations, there is always a lot more to consider.

Light and Dark, Day and Night, Good and Bad

Yin and yang has many associations, and people are responsive to them all the time. In a brightly lit and exciting shopping area, people will tend not to go into the dark; it’s just naturally the wrong thing to do.

Alternatives

Now, if there were a night club upstairs, the more yin character of the stairs would likely be a great attraction.

Every situation is unique, and bringing out the best of what’s available is what Feng Shui is all about.